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Opportunities For Augmented Reality: 2013-2022

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Published on Feb 25, 2013 SKU SMP-AR-0213 Category Tag

This new report from SmarTech Markets Publishing provides a comprehensive and granular ten-year forecast for revenue generation – from hardware, software and advertising services — in the expanding Augmented Reality (AR) market.  It also assesses the latest business models being put forward by leading edge AR firms and analyzes existing AR applications to understand their success and their flaws.

In addition to forecasts and market analysis, this report contains strategic profiles of twenty-eight leading AR firms with SmarTech’s take on where they are headed and there likelihood for future success.

Giants such Apple, Google, HP and Microsoft see AR as both a way to boost their traditional businesses and as a gateway into new markets.  At the same time innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming.  But AR opportunities are not in any way limited to software packages.  AR will also drive demand for new types of hardware such as gesture control and especially head mounted displays.

Given the strong and immediate opportunity potential for AR, SmarTech has created this report as a key strategic input for all senior executives planning AR product/market policies for their firms.  This report will also be essential reading for investors who are looking to take equity positions in AR firms.  By reading this report:

Software firms will gain insight from our assessments of the past successes and failures of AR firms as well as our projections of how these companies will seek to evolve their business models over the next few years.  Our roadmaps for the major AR platforms will also serve as an important input for product planning at all firms involved in the
Companies in the Display Industry will better understand the opportunities that AR will present to them in the form of transparent displays, head-mounted displays and active contact lenses
R&D organizations developing novel sensors, input technology and other component level products will be able to quantify the addressable markets for their AR-related technology and how these markets will develop over the next decade

Advertising agencies and retailers will be able to quantify the advertising potential of AR promotional activity and see what has worked in the AR advertising space to date
Investors will gain a better understanding of how AR ventures are being financed and what the expected returns are likely to be

PAGE COUNT FOR THIS REPORT: 149